WCLT-FM (100.3 MHz) is a commercial radio station broadcasting a country music radio format. It is owned by WCLT Radio and uses the slogan Today's Country and Your All-Time Favorites, T-100. Licensed to Newark, Ohio, it serves the Columbus metropolitan area. In morning drive time, T-100 carries the syndicated Big D and Bubba Show.
WCLT-FM has an effective radiated power (ERP) of 50,000 watts, the current maximum for most of Ohio.[2][3] The transmitter and studios are on Jacksonville Road (Ohio State Route 13) in Newark. WCLT-FM broadcasts using HD Radio technology.[4] The HD2 digital subchannel carries a mainstream rock format known as "104.7 The Big Lick." It feeds FM translator W284CH at 104.7 MHz.
History
WCLT-FM signed on the air on August 7, 1947.[5] It was owned by The Advocate, Newark's daily newspaper.[6] In its early days, WCLT-FM largely simulcast co-owned WCLT 1480 AM.
By the 1970s, the FM station was offering separate programming. While WCLT (AM) was a Top 40 station, WCLT-FM played automated easy listening music. In the 1980s, the station made the transition to soft adult contemporary music. In the 1990s, it flipped to country music.
References
- ^ "WCLT History".
- ^ "WCLT-FM Facility Record". United States Federal Communications Commission, audio division.
- ^ "WCLT-FM Station Information Profile". Arbitron.
- ^ "HD Radio Station Guide". HD Radio. iBiquity.
- ^ Broadcasting Yearbook 1990 page B-243, Broadcasting & Cable
- ^ "Paper Heralds WCLT" (PDF). Broadcasting. September 1, 1947. Retrieved 7 October 2014.