WIL-FM (92.3 MHz) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).
Format
WIL-FM plays a variety of country music in St. Louis.[2] WIL-FM personalities include Remy & Kasey and Marty Brooks. WIL-FM is programmed by Tommy Mattern and the music director is Marty Brooks.
History
WIL-FM was first licensed in 1962. It was the sister station to WIL (1430 AM). It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.[3]
Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[4] The sale was completed on April 29, 2011.[5]
On January 30, 2017, WIL-FM re-branded as "New Country 92.3".[6]
On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.[7]
HD Radio
Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM.
On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an oldies format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)).[8]
References
- ^ "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22.
- ^ "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved 2009-12-22.
- ^ FCC’s history cards for WIL-FM; retrieved April 28, 2021.
- ^ "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Archived from the original on January 22, 2011. Retrieved January 19, 2011.
- ^ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.
- ^ WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017
- ^ WIL Rebrands Back To Its Call Letters Radioinsight - October 6, 2020
- ^ "WBGZ Moves to 107.1; Launches Oldies My Mix 94.3".
External links
- Official website
- WIL Radio Collection finding aid at the St. Louis Public Library
- WIL-FM in the FCC FM station database
- WIL-FM in Nielsen Audio's FM station database
- STLRadio.com - Historic information about St. Louis radio broadcasting
- W232CR in the FCC FM station database
- W232CR at FCCdata.org