Major General James G. Blunt

Avanza Bank Holding AB is a Swedish online bank based in Stockholm, specializing in savings, investments and pensions. Avanza is the largest stockbroker in Sweden and on the Stockholm Stock Exchange, with 1,863,100 customers and a 6.6% share of the Swedish savings market as of August 2023.[1]

History

Avanza was founded in 1999 as HQ.se.

In 2001, HQ.se acquired Avanza changed its name to Avanza, which became the largest stockbroker in Sweden, with 80,000 active customers.[2]

In 2006, Avanza acquired stock magazine Börsveckan and launched Placera, a free online newspaper. Placera is focused on equities, funds and savings. The two are editorially independent and are grouped under Placera Media, a wholly-owned subsidiary of Avanza.[3]

During the same year, another wholly-owned subsidiary, fund manager Avanza Fonder, was launched, along with their first product Avanza Zero, a completely free-of-charge index fund tracking the OMX Stockholm 30 index.

In 2018, Avanza Fonder launched the cheapest global fund in the world, Avanza Global, with an annual management fee of 0.05%.[4]

In 2019, Avanza won the Swedish Quality Index’s award for the most satisfied savings customers in Sweden for the tenth consecutive year.[5]

References

  1. ^ "August: Monthly statistics". Avanza Bank. 2023-09-05. Retrieved 2023-09-12.
  2. ^ "Avanza and HQ.SE Aktiespar form the largest Internet broker" (Press release). Cision. June 8, 2001.
  3. ^ "Welcome to Placera". Avanza (in Swedish). Retrieved 2023-09-12.
  4. ^ "Avanza launches the world's cheapest global fund" (Press release). Cision. August 24, 2018.
  5. ^ "Avanza Bank Wins Banking Technology Award for Best Use of IT". GlobalFinTechSeries. 2019-12-19. Retrieved 2020-06-29.

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