Brigadier General James Monroe Williams

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Tortilla Mexican Grill PLC (branded as Tortilla) is a Mexican fast-food restaurant chain based in the United Kingdom, founded by Brandon and Jennifer Stephens[1] in London, 2007.

As of October 2022, it has 84 branches in the UK.[2] Internationally, Tortilla operates in the Middle East, with 10 stores in Dubai and Saudi Arabia through an exclusive franchise partnership with Eathos.[3]

History

The first Tortilla restaurant opened in Islington in 2007. Tortilla became the UK’s largest fast-food Mexican brand.[4] Tortilla offers dine in, self-serve, take away, click and collect, and delivery.

Tortilla's growth was supported by a steady expansion across the UK, including 10 sites in Dubai and Saudi Arabia, a cloud kitchen estate and exclusive delivery partnership with Deliveroo.[5]

In 2019, Tortilla expanded its footprint to include some of the UK’s most prominent travel hubs, including the Euston railway station, through a partnership with SSP Group.[6] In October 2021, Tortilla announced the launch of two new sites in Gatwick Airport and Leeds Skelton Lake Services.[7]

In May 2021, Tortilla opened a site in Chessington World of Adventures Resort, through a partnership with Merlin Entertainments.[8]

Over the years, Tortilla won several industry awards, including:

  • QSR Media UK Centegra Awards 2020 - Best Marketing Campaign[9]
  • Restaurant Marketer & Innovator 2020 - 30 under 30[10]
  • R200: Best Value Restaurant Chain Over 20 Sites 2018[11]
  • FEJ Awards 2018 Operator of the year, best new kitchen concept[12]

In May 2022, Tortilla announced it has acquired the Mexican restaurant chain Chilango Ltd from the investment company RDCP Group Ltd., for £2.8 million.[13]

Values

The brand only uses grass-fed British Isle brisket in its slow-cooked Barbacoa, as well as Red Tractor approved pork,[14] and is a signatory of the Better Chicken Commitment.[15] Meanwhile all vegetarian and vegan dishes are Vegan & Vegetarian Society approved.[16]

In January 2021, to aid youth employment, Tortilla has offered 50 new placements as part of the Government’s Kickstart Scheme.[17]

References

  1. ^ Clawson, Trevor. "An American In London - From Silicon Valley To The UK Restaurant Trade". Forbes. Archived from the original on 7 January 2023. Retrieved 7 January 2023.
  2. ^ "Tortilla Mexican Grill plc, Interim results, 3 October 2022" (PDF). Tortilla Group PLC. 4 October 2022. Archived (PDF) from the original on 4 October 2022. Retrieved 12 June 2023.
  3. ^ "AIM Admission Document" (PDF). Tortilla Group PLC. 8 October 2021. Archived (PDF) from the original on 19 March 2023. Retrieved 12 June 2023.
  4. ^ Lutrario, Joe (12 November 2019). "Wrap stars how Tortilla won the burrito wars". Big Hospitality. Archived from the original on 29 June 2022. Retrieved 12 June 2023.
  5. ^ Lutrario, Joe (23 August 2021). "Tortilla strengthens delivery partnership with Deliveroo". Big Hospitality. Archived from the original on 24 August 2021. Retrieved 12 June 2023.
  6. ^ "Tortilla signs development agreement with ssp". Tortilla. 2 December 2019. Archived from the original on 10 November 2021. Retrieved 12 June 2023.
  7. ^ "Tortilla Launches Two Further Sites Through Strategic Partnership with SSP" (PDF). Tortilla Group PLC. 9 September 2021. Archived (PDF) from the original on 10 November 2021. Retrieved 12 June 2023.
  8. ^ "Tortilla joins Merlin Entertainments" (PDF). Tortilla. 6 May 2021. Archived (PDF) from the original on 10 November 2021. Retrieved 12 June 2023.
  9. ^ "Winners inaugural qsr media uk centegra awards announced". QSR Media. Archived from the original on 19 March 2023. Retrieved 12 June 2023.
  10. ^ "30 Under 30 - Restaurant Marketer & Innovator". Archived from the original on 4 February 2023. Retrieved 12 June 2023.
  11. ^ Lutrario, Joe (4 December 2018). "Restaurant's R200 Awards winners announced". Archived from the original on 1 July 2022. Retrieved 12 June 2023.
  12. ^ Seymour, Andrew (6 June 2018). "FEJ Awards 2018 Winner Operator of the Year - Best New Kitchen Concept". Food Service Equipment Journal. Archived from the original on 10 November 2021. Retrieved 12 June 2023.
  13. ^ "IN BRIEF: Tortilla Mexican Grill acquires Mexican food chain Chilango | Financial News". www.lse.co.uk. Retrieved 23 May 2022.
  14. ^ "Food You Can Count On". Tortilla. 18 November 2019. Archived from the original on 22 May 2022. Retrieved 12 June 2023.
  15. ^ "Better Chicken Commitment". Tortilla. 7 November 2019. Archived from the original on 10 November 2021. Retrieved 12 June 2023.
  16. ^ "Food You Can Count On". Tortilla. 6 June 2018. Archived from the original on 22 May 2022. Retrieved 12 June 2023.
  17. ^ "Tortilla Aids Youth Employment With Kickstart Scheme" (PDF). Tortilla. 26 January 2021. Archived (PDF) from the original on 10 November 2021. Retrieved 12 June 2023.
source: https://en.wikipedia.org/wiki/Tortilla_(restaurant_chain)