Anti-Obesity Day (AOD) is observed in various parts of the world on November 26, with several healthcare organizations and leading Media primarily in India and the Gulf Cooperation Council (GCC) countries marking the day with activities to highlight how obesity is a public health hazard.
In 2001, the Indian Wellness brand VLCC,[1] founded by Mrs. Vandana Luthra, created an anti-obesity initiative to spread awareness about Obesity and to promote the development of good lifestyle habits to stay healthy and fit.
With "the active involvement of the medical fraternity", VLCC started observing November 26 as Anti-Obesity Day,[2] as part of an annual campaign[3] conducted in the months of November and December.
VLCC’s anti-obesity campaign includes organizing health camps, mass counseling sessions, and talk-shows with health experts, besides extensive media interactions, and dissemination of special literature on obesity.[4]
VLCC’s Anti-Obesity Day™ initiative has received wide coverage in the Media with articles on this appearing on this in several key mainstream and specialized media in India and the GCC countries, which include publications such as Times of India,[5] NDTV.[6][7], The Hindu,[8] Muscat Daily[9]
References
- ^ "VLCC Slimming, Beauty and Fitness Services". Vlccwellness.com. Retrieved 2016-03-09.
- ^ "Anti-Obesity Day". Archived from the original on November 28, 2012. Retrieved November 21, 2012.
- ^ "CrowdSourcing 800 Tips on #AntiObesity Drive". MediaZo. 2012-11-27. Retrieved 2016-03-09.
- ^ "Healthy Living Guides Online, Weight Management, VLCC WELLNESS". Vlccwellness.com. 2015-09-23. Retrieved 2016-03-09.
- ^ "World anti-obesity day observed". The Times of India. 2009-11-27. Archived from the original on 2013-01-03. Retrieved 2016-03-09.
- ^ "Anti-Obesity Day 2010 - Picture 1 » DoctorNDTV.com". Ndtv.com. Retrieved 2016-03-09.
- ^ "Kanpur marks Anti-Obesity Day". The Times of India. 2012-11-27. Archived from the original on 2013-01-03. Retrieved 2016-03-09.
- ^ "Archive News". The Hindu. 2015-05-01. Archived from the original on 2010-12-02. Retrieved 2016-03-09.
- ^ "VLCC, Muscat Pharmacy join to fight obesity - Oman". Muscat Daily. OM-MA. 2011-12-12. Retrieved 2016-03-09.