KRYP is a commercial broadcast FM radio station located in the Portland, Oregon area and owned by the Salem Media Group. KRYP is a Spanish language station playing regional Mexican music (a mix of genres such as Banda, Ranchera, Mariachi, and Norteño).[2]
The Spring 2008 Arbitron ratings saw KRYP become the Portland metropolitan area market leader, marking the first time a Spanish language radio station achieved that milestone.[3][4]
Facilities
KRYP's studio is in Gladstone, and its main transmitter is atop Portland's West Hills. The station also has a reservation for Astoria, Oregon at 92.9 MHz.
History
KRYP took on its current callsign and radio format during the two-week period starting on March 28, 2007. From early 2006[5] to April 11, 2007, the station was known as KTRO and featured a talk radio format.
KTRO-FM came into existence through a complicated deal that involved five owners of radio stations in Oregon and featured both signal downgrades and frequency migrations.[6] It started in 2005 when Salem Communications bought the FM signal from New Northwest Broadcasters, who had operated it as KAST-FM on 92.9 in Astoria, Oregon. To make room on the Portland dial, KPDQ-FM, also owned by Salem, moved from 93.7 to 93.9 and downgraded its broadcast station class from C to C1.[6] McKenzie River Broadcasting's KKNU, licensed to Springfield, moved from 93.1 to 93.3. Bay Cities Building's KDCQ, licensed to Coos Bay, moved from 93.5 to 92.9. Meanwhile, Oregon Eagle's KTIL-FM, licensed to Tillamook, moved from 94.1 to 94.3. New Northwest's own 94.3 licensed to Long Beach, Washington/Astoria, picked up the KAST-FM callsign and format from the original 92.9 to 99.7.[6]
Salem Communication, which normally "target[s] audiences interested in Christian and family-themed content and conservative values",[7] brought in José Santos of Santos Latin Media, former program director of KLVE in Los Angeles,[8] to consult on its change to a Regional Mexican format.[4]
References
- ^ "Facility Technical Data for KRYP". Licensing and Management System. Federal Communications Commission.
- ^ Our History/Our Content from the Univision Radio website
- ^ Latest Arbs: El Rey Is King from Oregon Media Insiders
- ^ a b El Rey/Portland Makes History from the Radio & Records website
- ^ "Salem Communications Corp, Form 10-K, Annual Report, Filing Date Mar 31, 2006" (PDF). secdatabase.com. Retrieved May 14, 2018.
- ^ a b c Five Portland Owners Shuffle Signals to Add KTRO, a February 2, 2006 Radio Monitor article via allbusiness.com
- ^ Overview Archived 2007-08-11 at the Wayback Machine from the Salem Communications website
- ^ NAB Radio Show Session Features Top Program Directors from the National Association of Broadcasters website
External links
- KRYP in the FCC FM station database
- KRYP in Nielsen Audio's FM station database