mag+ is a digital publishing platform to create content for tablets and smartphones.
The platform
The mag+ digital publishing platform[1] consists of a set of tools:[2]
- The mag+ Plugin, a plugin to Adobe InDesign CS5 – CC 2019.
- The mag+ Feature Builder, a HTML-wizard for creating interactive elements.
- The mag+ Production, a content planning tool.
- The mag+ Reviewer, an iOS, Android & Kindle Fire app for reviewing the content created on the target device.
- The mag+ Publish, a web-based app building and app management tool.
History
In 2009, Bonnier's Research and Development unit started a project to investigate how tablets will change the magazine industry.[3]
In April 2010, Popular Science iPad App, created by the project team, was presented by Steve Jobs on stage during the launch of iOS 4 and the company began offering its software.[4]
In January 2011, the company Moving Media+ AB was formally founded.[5]
In September 2011, the company changed its name to mag+ AB in Sweden and to magplus Inc in the US. The name mag+ has since been used for the software. The name mag+ originate from Magazine and the + character represents an enhanced magazine experience enabled by the interactive multi media possibilities that tablets and smartphones offers, compared to print media.
As of June 2015, over 4,500 apps have been built on the mag+ platform.[6]
In July 2016, MPS Limited acquired mag+.
Owners
The company is owned by the publishing services company MPS Limited.
Clients
Apps based on the platform:
- Bloomberg Markets[7]
- British Journal of Photography[8][9][10][11]
- Chicago Sun-Times[12]
- I'm Zlatan[13][14]
- Investment Week[15]
- AnyFlip[16]
- Macworld[17]
- MAD Magazine[18]
- Maxim[19]
- Popular Photography[20]
- Popular Science[21]
- PUB Html5[22]
- RedEye[23]
- Symbolia[24]
- The Next Web Magazine[25][26][27]
- San Francisco Chronicle[28]
- Slide Html5[29]
- Victoria & Albert Museum[30][31][32]
- Web MD[33]
References
- ^ "Create an interactive magazine for the iPad". Digitalartsonline.co.uk.
- ^ "Digital publishing tools – mag+ solution meets InDesign and HTML5". Theprintlabs.com. Archived from the original on 2013-04-11. Retrieved 2013-02-13.
- ^ "Yet Another (Very Attractive) E-Magazine Fantasy". Allthingsd.com.
- ^ "Steve Jobs on stage during the launch of iOS4 8 April 2010". YouTube.com.
- ^ "Bonnier Spins Out Its mag+ Tablet Concept". Paidcontent.org. 2011-03-15.
- ^ "Tablet publishing partner mag+ talks iPad vs. Android, monetization and surprising demand from the enterprise". Tabtimes.com.
- ^ "Tablet edition for Bloomberg Markets". Talkingnewmedia.com.
- ^ "British Journal of Photography launches redesigned iPhone app". Media Bulletin. 5 July 2012.
- ^ "iPad edition breathes new life into British Journal of Photography". New Media Knowledge.
- ^ "The British Journal of Photography gets boost from tablet publishing as new owners take charge". TabTimes.
- ^ "Tablet editions: Big gains ahead?". eMedia Vitals.
- ^ "The client section". magplus.com.
- ^ "mag+ brings you the life and times of legendary football striker Ibrahimović". Football and Fashion.
- ^ "Zlatan Ibrahimovic biography iPad app published using InDesign and mag+". Mac World.
- ^ "Investment Week iPad app launches". Investment Week.
- ^ "AnyFlip iPad app launches". AnyFlip.
- ^ "The client section". magplus.com.
- ^ "mag+ Sharpens Up". Mobile Marketing. Archived from the original on 2013-04-11. Retrieved 2013-02-14.
- ^ "mag+ Brings 12 Magazines to Apple Newsstand". EContent. 2011-10-18.
- ^ "mag+ Brings 12 Magazines to Apple Newsstand". EContent. 2011-10-18.
- ^ "Popular Science Creates Digital Bellyband for Its Tablet Edition". Folio. 2012-10-08.
- ^ "PubHtml5 iPad app". PubHtml5.
- ^ "12 Apps of Christmas: the Tribune Company uses mag+ to launch tablet edition for its tabloid, Red Eye". Talking New Media.
- ^ "'Symbolia,' iPad Journal of Multimedia Graphic Journalism, Debuts Today". Publishers Weekly.
- ^ Dredge, Stuart (29 February 2012). "Apps Rush: TNW Magazine, SprintTV for iOS, Kid Launcher, ESPNsoccernet, Funpark Friends and more". The Guardian. London.
- ^ "TNW Magazine hits more than 100.000 sessions in one month". The Next Web.
- ^ "TNW Magazine is now available on the iPhone". The Next Web. 2012-10-02.
- ^ "The San Francisco Chronicle uses mag+ to design and launch new weekly tablet-only magazine for the 49ers". Talking New Media.
- ^ "SlideHtml5 iPad app". Slide Html5.
- ^ "New iPad app brings V&A archives to the digital stage". Creative Boom. Archived from the original on 2013-04-19. Retrieved 2013-02-14.
- ^ Bowie-Sell, Daisy (12 December 2012). "V&A uses fascinating new archive to present the 100 most influential postwar British plays - in an app". The Daily Telegraph. London.
- ^ Brown, Mark (12 December 2012). "V&A's new collection covers 50 years of theatre photography". The Guardian. London.
- ^ "The client section". Magplus.com.