Planet of the Apps is an American reality television show broadcast on Apple Music (predating the 2019 launch of Apple TV+). It was the first original television show produced by Apple. On July 23, 2018, it was announced that Apple had canceled the series after one season.[1]
Episode style
On each of the episodes, software makers have 60 seconds to pitch their idea in front of the advisors (Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk) on a slow-moving escalator—for a visual idea of an "elevator pitch". New episodes were released on Tuesdays, with the first season being 10 episodes long.[2] The series is hosted by Zane Lowe and produced by Ben Silverman.[3] The series premiered on June 6, 2017.[4][5]
Critique
The Guardian found the show "boring and self-indulgent," "painful," "a sort of vicarious embarrassment," and "grating."[6]
Season premiere
The premiere episode debuted the following apps:
- SILO – Focus and Study Timer
- Companion: Mobile Personal Safety
- Pair – Showroom to your home
- Dote – The Mobile Mall
- Tracks Battle Squad
- Twist – Live events with a dating Twist
- Skootch: The Word Game
Episodes
Source:[7]
| No. | Title | Original air date |
|---|---|---|
| 1 | "Premiere" | June 5, 2017 |
| 2 | "Flip the Script" | June 12, 2017 |
| 3 | "Is It a Billion-Dollar Business?" | June 19, 2017 |
| 4 | "Nothing But Hustle" | June 26, 2017 |
| 5 | "My Greed Exceeds My Fear" | July 10, 2017 |
| 6 | "Bet on the Jockey" | July 17, 2017 |
| 7 | "Revolutionizing Social Media" | July 24, 2017 |
| 8 | "Scar Tissue" | July 31, 2017 |
| 9 | "Might As Well Go Big" | August 7, 2017 |
| 10 | "These Guys Are Hustlers" | August 14, 2017 |
References
- ^ Clover, Juli (July 23, 2018). "'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing". MacRumors. Retrieved July 24, 2018.
- ^ "Apple's first TV series shows what it takes to build an app". Reuters. 2017-06-09. Archived from the original on 2017-06-14. Retrieved 2017-06-15.
- ^ Ryan, Maureen (2017-06-07). "TV Review: Apple's 'Planet of the Apps'". Variety. Archived from the original on 2017-06-19. Retrieved 2017-06-15.
- ^ "Apple Music's 'Planet of the Apps' reality show debuts tonight". Engadget. 7 June 2017. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
- ^ Lomas, Natasha (7 June 2017). "Apple's debut TV series, Planet of the Apps, kicks off". TechCrunch. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
- ^ "Planet of the Apps review – celebrity panel can't save Apple's dull first TV show". The Guardian. 8 June 2017.
- ^ "Planet of the Apps on Apple Music". iTunes. Archived from the original on 2017-08-04.
