REV Media Group (formerly known as REV Asia Holdings) (MYX: 0173) was formed on 8 October 2013 following the completion of the merger between certain Catcha Media Berhad (Catcha Media) subsidiaries and Says Sdn Bhd. The merger deal, valued at MYR60 million was first announced in May 2013 [2] and completed in July.[3] The new company that resulted was named Rev Asia Holdings Sdn Bhd or Rev Asia for short.[4] On May 8, 2017, Rev Asia Sdn Bhd's subsidiary, Rev Asia Holdings, was acquired by Media Prima for MYR105 million.[5]
Founders
Rev Asia's board of director includes Khailee Ng (co-founded GroupsMore, a leading group buying company acquired by Groupon in 2011, and SAYS.com, a regional social media advertising and news network) as its chairman, and entrepreneur Patrick Grove (Group CEO of Malaysia-based investment group Catcha Group) and Joel Neoh Eu-Jin (SAYS.com co-founder and Head of Asia Pacific for Groupon) on its board of directors.[6]
History
On May 8, 2017, Media Prima Bhd, Malaysia's largest integrated media group, announced the landmark acquisition of 100 per cent equity interest in REV Asia Holdings Sdn Bhd, a subsidiary of Rev Asia Bhd and one of Southeast Asia's leading digital media groups for RM105 million.[7] Digital assets under Rev Asia Holdings acquired by Media Prima include Malay, English and Chinese-language portals such as OHBULAN!, SAYS, Viral Cham, Rojaklah, JUICE, 8Share, MyResipi, KongsiResipi.com and SirapLimau.[5]
Future
On September 1, 2020, Rev Asia Bhd announced through Bursa that it would be acquiring iMedia Asia Sdn Bhd — a digital media company that focuses on content and technology, and social influencer marketing, subject to approval.[8] iMedia owns and represents some digital properties which have a combined reach of over 8 million Malaysians monthly. iMedia clients include some of the largest tech companies in the region such as Shopee (SEA Group), iQiyi (Baidu), Foodpanda, Huawei and top global brands such as McDonald's, L'Oréal, Fonterra and Mercedes.[9]
References
- ^ "Media Prima appoints Samuel Wee as CEO of Rev Media Group". 4 October 2021. Archived from the original on 2021-10-04.
- ^ "Catcha Media units, Says in RM60m merger deal", "The Malaysian Insider", 14 May 2013.
- ^ Jon Russell. "Malaysian digital media companies Catcha Media and Says complete $20 million merger", "The Next Web", 12 July 2013.
- ^ Jobs at Rev Asia
- ^ a b "Media Prima's purchase of Rev Asia for RM105m a positive move, says RAM Ratings". The Star. Retrieved 2024-04-16.
- ^ "Catcha forms digital media group, Rev Asia", "Asia Media Journal", 10 October 2013. Archived 2014-02-22 at the Wayback Machine
- ^ "Media Prima buys Rev Asia unit in landmark deal", "NST", 8 May 2017.
- ^ "Rev Asia to acquire digital firm iMedia as part of regularisation plan", "TheEdgeMarkets", 1 September 2020.
- ^ "Rev Asia to acquire iMedia in all stock deal", "Digital News Asia", 1 September 2020.
External links
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| Media Prima Audio | |
| New Straits Times Press |
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| Media Prima Digital |
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| Production and Distribution |
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| Out of Home Advertising |
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