Sloane Citron (born 1956) is an American publisher based in Menlo Park, California.
Beginnings
Citron has loved magazines and magazine publishing since he was a youth.[1] In second grade, he started his first publication entitled The Second Grade News,[2] and in junior high school, he subscribed to Folio, a trade publication about the magazine business.[1] "I must have been the youngest subscriber," he remembers.[1] He attended Phillips Academy in Andover, Massachusetts, and was friends with Gary Lee, future director Peter Sellars, and acted in a performance with future television star Dana Delany.[3] While there, he founded a humor magazine entitled Muse, a secondary school equivalent to the Harvard Lampoon; he graduated in 1974.[3] He studied at Claremont McKenna and was heavily involved in journalism, and received an internship at Los Angeles magazine where he developed a strong appreciation for regional magazines.[1] He graduated from Stanford Business School.[4]
Career
In the 1980s, Citron was general manager of Miami magazine and South Florida Home & Garden. In 1985, he founded Westar Media in Redwood City, California.[5] His first magazine Peninsula was an upscale monthly similar in format to New York Magazine[6] which focused on the San Francisco suburbs in San Mateo and Santa Clara counties. He founded other magazines including Northern California Home & Garden and Southern California Home & Garden; the firm owned six magazines at one point.[7] In the 1990s, he launched 18 Media with journalist and business partner Elsie Floriani.[8][9]
Citron veered from the standard subscription model of magazine publishing, and pioneered what might be termed the "saturation delivery" model.[2][10]
Glossy high production magazines were sent free to every home in the highly affluent cities and towns of Silicon Valley.[11][12][13][14][15][16] The new format meant that he could virtually eliminate the entire subscription department, and avoid the fuss of renewals and insert cards.[4] His magazines Click Weekly and CAFE covered the lifestyles of people in Silicon Valley's high-tech industry.[17][18][19][20][21][22][23] In 2018, he launched Punch magazine, a publication that showcases new ideas and culture from the San Francisco peninsula.[4][1] While reading a Wikipedia article on defunct British magazines, he came upon the title 'Punch',[4] and chose that after considering more than a thousand different possible titles, to convey a sense of being both modern and hip.[1]
Personal life
Citron is married with four children in a traditional Jewish family and he has coached T-ball, basketball, and soccer.[2]
References
- ^ a b c d e f g h Linda Hubbard Gulker, July 27, 2018, InMenlo magazine, Sloane Citron is back in the world of magazines with the launch of Punch, Retrieved May 8, 2020
- ^ a b c InMenlo magazine, Linda Hubbard Gulker, July 26, 2013, Publisher Sloane Citron on living and working in Menlo Park for two decades, Retrieved May 8, 2020
- ^ a b Sloane Citron, Gentry Magazine, Sloane Citron, Retrieved May 8, 2020
- ^ a b c d Interview with Samir Husni, Mister Magazine, h1Punch Magazine: A New Regional Title That’s Packing A “Punch” On The San Francisco Peninsula – The Mr. Magazine™ Interview With Sloane Citron, Founder & Publisher, Retrieved May 8, 2020
- ^ Regional Interest Magazines of the United States. Greenwood Publishing Group. Page 255. Sam G. Riley, Gary W. Selnow. 1991
- ^ John Gabree (February 5, 1988). "New Ms. Has a Few New Twists". Los Angeles Times. Retrieved 2012-03-21.
- ^ George Lazarus (October 18, 1991). "Magazine's New Home Out West". Chicago Tribune. Retrieved 2012-03-21.
- ^ "Jennifer Montana's launch party". San Francisco Chronicle. 2012-03-21. Retrieved 2012-03-21.
- ^ Moanalani Jeffrey (November 26, 2011). "The Next Bag Thing: The Fall Tiffany Leather Collection From Lambertson & Truex". San Francisco Examiner.
...Tiffany & Co. Vice-President, Tom Carroll welcomed guests along with Co-Hosts, Elsie Floriani and Stefanie Lingle of Gentry Magazine....
- ^ Folio Magazine. June 1, 1993. ... The idea is to saturate very affluent communities in very targeted areas, Citron says....
- ^ "Jessica Goldman: SF Healthy Foods Examiner". San Francisco Examiner. 2012-03-21.
- ^ "Tiffany Carboni: SF Motherhood Examiner". San Francisco Examiner. 2012-03-21.
... Tiffany Carboni ... she was the senior editor of California Home & Design and Gentry Magazine ...
- ^ Diane Sussman (Feb 15, 1995). "Gentry: rank has its linage -- The latest in a long line of Peninsula magazines weathers charges of elitism to celebrate its second anniversary". Palo Alto Online. Retrieved 2012-03-21.
- ^ Elsie M. Floriani (Mar 15, 1995). "Letters to the Editor". Palo Alto Online. Retrieved 2012-03-21.
- ^ Cassius L. Kirk Jr. (Mar 1, 1995). "Enjoying the good life (letter to the editor)". Palo Alto Online. Retrieved 2012-03-21.
- ^ Jane Knoerle (December 1, 2004). "Elsie Floriani puts thoughts on life between hard covers". The Almanac. Retrieved 2012-03-21.
- ^ MARK SIMON (August 28, 1999). "Weekly Tries To 'Click' in Silicon Valley: Newspaper venture looks to 'capture excitement' of region". San Francisco Chronicle. Retrieved 2012-03-21.
- ^ MARK SIMON (November 27, 1999). "CLICK ON, CLICK OFF, CLICK ON". San Francisco Chronicle. Retrieved 2012-03-21.
- ^ Jennifer Kavanaugh (Nov 24, 1999). "Covering Silicon Valley with a Click: Weekly newspaper morphs into glossy magazine". Palo Alto Online. Retrieved 2012-03-21.
- ^ Sean Howell (August 2, 2006). "Business: Gentry publishers launch magazine for a 'younger demographic'". The Almanac. Archived from the original on January 20, 2013. Retrieved 2012-03-21.
- ^ Sandy Brundage (August 11, 2010). "Publisher Sloane Citron to start local newspaper". The Almanac. Archived from the original on December 6, 2010. Retrieved 2012-03-21.
- ^ Sandy Brundage (August 25, 2010). "The WAMP goes weekly". The Almanac. Archived from the original on December 6, 2010. Retrieved 2012-03-21.
- ^ Editorial staff (November 24, 2010). "Menlo briefs". The Almanac. Archived from the original on January 16, 2013. Retrieved 2012-03-21.