Ten To One Rum is a Caribbean rum brand founded by Marc Farrell in 2019. [1] Ten To One's name was inspired by the origin of the West Indies Federation, which consisted of 10 countries. [2] The name references a famous quote from Trinidad and Tobago’s first Prime Minister, Dr. Eric Williams [3]
Ciara joined Ten To One Rum as an investor, co-owner, and director in October 2021. [4] In her new role, Ciara will work closely with Marc Farrell across the areas of marketing, creative, business development, and strategic partnerships. [5]
Varieties
The brand's current product selection includes a Caribbean White Rum, a Caribbean Dark Rum, and a 17 Year Single Cask Reserve Rum. [6]
In celebration of Black History Month, the company has partnered with Uncle Nearest Premium Whiskey for a Caribbean rum edition. [7]
References
- ^ "Ten To One Company Profile: Valuation and Investors". PitchBook.
- ^ Evans, Yolanda (May 27, 2021). "Marc Farrell Wants to Change the Way You Think About Rum". Yahoo.
- ^ "One From 10 Equals 0". The Tribune. May 6, 2019.
- ^ Pierson, Liz (October 1, 2021). "Ciara Partners with Award-Winning Ten To One Rum as an Investor and Co-owner". Business Wire.
- ^ Pace, Gina (October 1, 2021). "Ciara Becomes An Investor And Co-Owner Of Ten To One Rum". Forbes. Retrieved October 1, 2021.
- ^ Neish, Sarah (October 11, 2021). "Ciara invests heavily in Ten To One Rum". The Drink Business.
- ^ Gibson, Amber (February 4, 2022). "Ten To One celebrates Caribbean roots with special-edition rum and cocktail manual". The TRiiBE - Reshaping the narrative of Black Chicago.
