Colonel William A. Phillips

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WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[3] and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-FMHD2

WROV-FMHD2 carries an African-American-oriented news/talk format under the branding "Roanoke's BIN 96.7".[4]

On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.[5]

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM.[6] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.

The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[7] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[8][9]

References

  1. ^ "Nielsen Station Information Profiles".
  2. ^ American Radio History [dead link]
  3. ^ "WROV Facility Record". Federal Communications Commission, audio division.
  4. ^ https://hdradio.com/station_guides/widget.php?realid=447 HD Radio Guide for Roanoke-Lynchburg, Virginia
  5. ^ Black Information Network Expands To Blacksburg Radioinsight - November 18, 2020
  6. ^ Broadcasting Yearbook 1977
  7. ^ "WROV-FM Roanoke Va., Starts Program Service" (PDF). Broadcasting. June 14, 1948. Retrieved 19 December 2014.
  8. ^ "For the record" (PDF). Broadcasting. July 15, 1957. p. 108.
  9. ^ "The Levines Buy WROV". The 1240 WROV History Site.

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