PureTalk Holdings, Inc. is an American mobile virtual network operator headquartered in Covington, Georgia, United States. It resells wireless service over the AT&T Mobility network.
Marketing
PureTalk is promoted primarily towards senior citizens, as well as U.S. military veterans (the latter citing the company having been founded by a veteran, eventhough it is owned by Telrite Holdings).[1]
PureTalk has marketed itself through paid endorsements by conservative radio hosts and internet personalities such as Sean Hannity, Mark Levin, Dennis Prager, Ben Shapiro, Clay Travis and Buck Sexton.[1][2] Levin has promoted Pure Talk as an alternative to AT&T due to it being a "woke" company, despite the fact that PureTalk uses the AT&T network.[1][3]
In its marketing, PureTalk claims to have forgiven $10,000,000 of veteran debt.[4]
References
- ^ a b c Baragona, Justin (October 21, 2022). "Right-Wing Media Stars Promote Anti-'Woke' AT&T Rival That's Actually Just AT&T". The Daily Beast. Retrieved October 26, 2022.
- ^ Baragona, Justin (August 18, 2021). "Sean Hannity Keeps Using the Afghan Crisis to Sell Pillows and Cellphones". The Daily Beast. Retrieved October 26, 2022.
- ^ "Fox News host Mark Levin says AT&T doesn't want "people part of the white dominant culture" as customers". Media Matters for America. Retrieved October 26, 2022.
- ^ "PureTalk Debt Forgiveness".
External links