2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. It also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 and is headquartered in Dayton, New Jersey.[2][3]
History
2(X)IST was founded in 1991 by Gregory Sovell and was acquired by the Moret Group in 1995. In 2005, Sovell left the company and founded C-IN2, another brand of men's underwear.[4]
Notes
- ^ 2(X)IST, The Moret Group.
- ^ About Us, 2(X)IST.
- ^ Contact Us, 2(X)IST.
- ^ Wilson, Eric (2013-05-22). "Changes in the Marketing of Men's Underwear". The New York Times. ISSN 0362-4331. Retrieved 2016-01-24.