Sarah McCreanor (born 2 August 1992), known professionally as "Smac"[2][3][4] and Hydraulic Press Girl,[2] is an Australian actor, dancer, comedian, and content creator.[2] She is known for her content series in which she moves her body to imitate objects being crushed in hydraulic presses. Among other activities, she has performed in about 70 television commercials.
Early life
McCreanor was born on 2 August 1992[5] in Brisbane, Australia.[2][3] Her training as a dancer and interest in humour was largely inspired by Australian comedy duo Lano and Woodley and Canadian actor Jim Carrey.[2] At the Queensland Academy for Creative Industries, McCreanor majored in Theatre and Visual Arts and graduated in 2009.[6]
Career
From 2012 to 2013, she starred in the How to Train Your Dragon Arena Spectacular show, sharing her role of Astrid with American actor Gemma Nguyen.[7][8] Premiering in Australia, the show toured across other countries and wrapped in Los Angeles, California. McCreanor decided to migrate to the city permanently.[7] Afterwards, a significant portion of McCreanor's revenue originated from her work in the commercial industry; from 2013 to 2022, she took part in around 70 commercials. She produced promotional content for companies such as Netflix, Levi's, and Warner Bros.[9] Besides acting in TV shows and music videos,[10] McCreanor was a dance participant in the American version of So You Think You Can Dance and Dancing with Myself in 2019 and 2022 respectively.[11][12] She has also frequently made photography sessions[13] and owns production studios in downtown Los Angeles.[9]
On the Internet, McCreanor started making videos of herself imitating animals. Overtime, she noted many reaction videos to footage of objects being crushed in hydraulic presses.[2] McCreanor considered that the people reacting to it were mostly doing so by merely changing facial expressions without talking.[14] This prompted her to start Hydraulic Press Girl, a series of videos in which she makes body movements with colourful clothing to mimic an object being crushed, with both her dance and the object video shown side-by-side.[2][9] She posted the first Hydraulic Press Girl video in December 2020 on TikTok with footage from the YouTube account Hydraulic Press Channel.[15] In her words, Hydraulic Press Girl portrayed art as more of a "living fluid [...] than a static inert sort of object we admire at a distance."[2] According to her website, the series probably began getting viral in early 2021, and since that year, she began using her own small press for the videos.[15] She celebrated her 100th "press" in June 2022.[16]
Public image and reception
The viral Hydraulic Press Girl series has been regarded as the main contributor to her online fame.[14][13] Roberto Badillo of El Heraldo de México considered McCreanor one of the most admired influencers of her country.[13] She reached over 1.2 million YouTube subscribers and 1 billion views by December 2023.[2] On TikTok, she had over 1.6 million followers by October 2021[14] and over 2.6 million by December 2022.[9]
She was listed in Adweek's 2022 Creative 100 awards, with Natalie Venegas praising her "quirky and fun" online videos and collaborations with other creators.[10] In Meta Platforms' 2022 "Creators of Tomorrow", McCreanor was acknowledged for "Creative Excellence".[17] The National Gallery of Victoria chose clips from the Hydraulic Press Girl series to be shown at its 2023-24 Triennial exhibition. The gallery's marketing team wrote that McCreanor's work had a "union of inconsequential violence and humour, irony and performance [that] culminate in a visceral response to the potential of the human body".[2]
Billy Studios controversy
In a viral November 2022 TikTok video, McCreanor shared private messages from an unnamed influencer to the Instagram business account of a studio that McCreanor ran, Billy Studios. After McCreanor had allegedly rejected the influencer's request to make a photo session in the studio for free, the influencer sent voice notes criticising the studio for not knowing "how influencers work". The anonymous person reportedly spammed McCreanor and the studio's website with emails and complaints. Mara Leighton of Business Insider opined that the occurrence showed the "culture of entitlement" present in the influencer community.[4]
Filmography
| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2019 | So You Think You Can Dance | Contestant | Season 16 | [11] |
| 2022 | Dancing with Myself | Episode: "Open Those Pods" | [12] |
References
- ^ a b "About Smac McCreanor". YouTube.
- ^ a b c d e f g h i j Idato, Michael (7 December 2023). "She's been an avocado and a Vegemite jar and YouTube can't get enough". The Sydney Morning Herald. Archived from the original on 7 December 2023. Retrieved 29 February 2024.
- ^ a b "Smac McCreanor". Triennial. National Gallery of Victoria. n.d. Archived from the original on 30 November 2023. Retrieved 29 February 2024.
- ^ a b Leighton, Mara (17 November 2022). "A studio owner outed a fashion influencer who demanded they give her free studio time in exchange for exposure". Business Insider. Archived from the original on 10 December 2023. Retrieved 29 February 2024.
- ^ "Smac McCreanor | About | Contact and basic info". n.d. Retrieved 29 February 2024 – via Facebook.
- ^ McCreanor, Sarah (26 November 2018). "Sarah McCreanor". Queensland Academy for Creative Industries. Archived from the original on 10 November 2023. Retrieved 8 December 2023.
- ^ a b Masters, Stephanie (14 July 2013). "Young actress Sarah McCreanor is making the move to LA after finding success". The Courier-Mail. Archived from the original on 10 December 2023. Retrieved 10 December 2023.
- ^ Blake, Elissa (10 March 2012). "Baptism of fire". The Sydney Morning Herald. Archived from the original on 10 December 2023. Retrieved 8 December 2023.
- ^ a b c d Liederman, Emmy (9 December 2022). "Brands Should Be Tapping the Actors on Set for Better Marketing Tips". Adweek. Archived from the original on 9 December 2022. Retrieved 29 February 2024.
- ^ a b "Creative 100: Visual Innovators Grabbing the World's Attention". Adweek. 13 June 2022. Archived from the original on 2 December 2023. Retrieved 8 December 2023.
- ^ a b Iannucci, Rebecca (4 June 2019). "So You Think You Can Dance Recap: The Season 16 Premiere Auditions, Ranked". TV Line. Archived from the original on 10 December 2023. Retrieved 10 December 2023.
- ^ a b Boyle, Kelli (1 June 2022). "'Dancing With Myself': What Did You Think of the Series Premiere?". TV Insider. TV Guide. Archived from the original on 12 June 2022. Retrieved 10 December 2023.
- ^ a b c Badillo, Roberto (18 September 2021). "Tik-Tok: joven bailarina y modelo sorprende con su 'cuerpo de liga' y se vuelve viral". El Heraldo de México. Archived from the original on 20 September 2021. Retrieved 8 December 2023.
- ^ a b c Patrick, Michael (5 October 2021). "'I just don't doubt myself': How Aussie TikTok star's 'stupid ideas' go viral". The Morning Show. Seven News. Archived from the original on 10 December 2023. Retrieved 8 December 2023.
- ^ a b McCreanor, Sarah. "Hydraulic Press Girl". smacmccreanor.com. Archived from the original on 10 December 2023. Retrieved 8 December 2023.
- ^ Sandlin, Jennifer (30 October 2023). "Watch this terrific compilation of 100 hydraulic press-inspired interpretive dances". Boing Boing. Archived from the original on 10 December 2023. Retrieved 8 December 2023.
- ^ Stephan, Katcy (31 October 2022). "Meta Unveils Inaugural Class of 'Creators of Tomorrow' with Drew Afualo, Sydney Bell and More". Variety. Archived from the original on 10 December 2023. Retrieved 8 December 2023.