Battle of Backbone Mountain

"Foodland" (Full name: Foodland Super Market, Ltd.) is an American supermarket chain, headquartered in Honolulu, Hawaii. Foodland operates 32 stores throughout the state of Hawaii under the "Foodland," "Foodland Farms," and "Sack 'N Save" names. "Food, Family, Friends & Aloha" is their current slogan. The chain is in the process of adding more locations in Hawaii. The chain serves as the flagship of the Sullivan Family of Companies.

History

The chain opened its first store in Honolulu's Market City in 1948. The founder, Maurice J. "Sully" Sullivan came from Ireland to Hawaii and opened a supermarket called Foodland.^[1] The store expanded to Kauai in 1967, to Maui in 1970, and to the Big Island in 1971.^[2] Foodland is now the largest locally-owned supermarket chain in Hawaii, as well as the oldest. It competes with another Honolulu-based supermarket chain with locations statewide, like Times Supermarkets, and national chains, including Safeway, Costco, Don Quijote, and Walmart. Appointed in 1998, the current chairman and CEO of Foodland Super Market is Sullivan's daughter, Jenai S. Wall.^[3]

Foodland instroduced a frequent shopper program in 1995, called the Maika'i program.^[2]

The "FoodLand" name

"FoodLand" is also the name of at least three regional supermarket chains in the United States. The other two are in the western Pennsylvania/West Virginia area, where a different, unrelated FoodLand has stores. An undetermined number of stores, located particularly in Alabama, share the same logo as the Pennsylvania-based chain, but appear to be otherwise separate.

The name "Foodland," being fairly generic and apparently not a registered trademark, appears as all or part of the name of countless unaffiliated grocery stores throughout the country, as well as in Australia, Canada, Iceland and Thailand. [1]

References

External links

• FoodLand (Hawaii) website