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Mountain Dew Voltage is a variant of the carbonated soft drink Mountain Dew. It is a blue raspberry/citrus flavor with ginseng and was introduced in 2008.

History

In November 2007, Mountain Dew launched a campaign called "DEWmocracy" in which the public would elect on new flavors to become part of the brand line. DEWmocracy participation and voting was conducted via an online game. Voltage was one of three finalists, along with the flavors Revolution and Supernova. As part of the first DEWmocracy promotion, all three were released in stores in the summer of 2008 as limited edition flavors, while consumers voted on the variant to be added as an extension to the brand.[1][2] On August 17, 2008, Voltage was announced as the winner with 42% of all votes, and it was released on December 29, 2008 as a permanent flavor.[1][2][3]

Diet Voltage was released in 2011 as a part of the "FanDEWmonium" promotion[4] and made it to the finals with Diet Mountain Dew Supernova, meaning it had a limited release in U.S. stores while voting took place, until Diet Supernova was revealed to be the winner.[5] It came in second against Diet Mountain Dew Supernova, with 45% out of all votes.

The Mountain Dew flavor DEW-S-A, released for a limited time in 2017 and 2021, was a combination of red, white and blue Mountain Dew flavors, with Voltage serving as the blue flavor in the mix.[6]

References

  1. ^ a b Tanner, Steve (28 May 2008). "Mountain Dew Voltage". BevReview. Archived from the original on 19 March 2011. Retrieved 6 November 2023.
  2. ^ a b "Mountain Dew Voltage Wins DEWmocracy Election to Become New Brand Line Extension". BevNet. August 19, 2008. Retrieved 6 November 2023.
  3. ^ Libert, Barry (July 23, 2010). Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. Wiley. p. 166. ISBN 978-0470599266. Retrieved 6 November 2023.
  4. ^ Gibbons, Lauren (7 November 2010). "MSU samples new Mountain Dew". State News. Archived from the original on 21 December 2010. Retrieved 6 November 2023.
  5. ^ "New Products -Mountain Dew fanDEWmonium". Walton Beverage. Archived from the original on 24 January 2011. Retrieved 6 November 2023.
  6. ^ "Mountain Dew's Patriotic "DEW-S-A" Flavor Is Back". Hypebeast. 2021-04-19. Retrieved 2024-01-04.
source: https://en.wikipedia.org/wiki/Mountain_Dew_Voltage