Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.[1] Rob Medved is the incumbent chief executive officer of the company.[2]
Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.[2]
History
Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.[3]
In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.[2]
In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.[4][5]
In May 2011, Cannella moved to the new headquarters in Burlington.[6][7]
In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.[8][9]
Operations
Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.[10] Late night periods on all of their networks feature paid programming.
The company's networks include;
- Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
- Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
- CRTV, or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
- Magnificent Movies Network, which features older and public domain-films.
- OnTV4U, which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.[11]
- RVTV, programming focused on recreational vehicles and the outdoors.
- Timeless TV, featuring public domain sitcom episodes.
References
- ^ "Cannella to expand with new headquarters in Burlington". May 24, 2011.
- ^ a b c "Cannella Response Television". Milwaukee Business Journal.
- ^ "Robert Kern to Win Bravo! Lifetime Achievement Award". March 17, 2006.
- ^ "Private equity firms invest in Cannella Response Television". Milwaukee Business Journal.
- ^ "Equity firms invest in Cannella Response Television". Milwaukee Journal Sentinel.
- ^ "Cannella moves to new HQ". December 6, 2011.
- ^ "Groundbreaking today on new HQ for Cannella offices in Burlington". Milwaukee Journal Sentinel.
- ^ Dill, Molly (January 29, 2016). "Cannella Response Television acquires New York media company".
- ^ O'Reilly, Lara. "Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing". Business Insider.
- ^ "Cannella" (PDF).
- ^ BizTimes Staff (2006-03-17). "Robert Kern to Win Bravo! Lifetime Achievement Award". BizTimes - Milwaukee Business News. Retrieved 2023-02-10.