Vigor is a Brazilian dairy and food company and is the sixth largest dairy company in Brazil. The company is a subsidiary of Mexican dairy firm Grupo Lala. It is headquartered in São Paulo.
Still specializing in UHT milk and milk derivatives (varieties of yogurt, cheese, butter, ice cream, etc.), the company also has an interest in fruit juices, pasta, sauce and vegetable fats and oils. These products are distributed under well-known brand names such as Vigor, Leco, Danubio, Faixa Azul, Serrabella, Amélia, Franciscano, Carmelita e Mesa.
Through the synergy and experience of JBS in exports of meat and hides, the existing export markets and dairy out of Brazil, such as cream cheese and curd, which are exported to Europe, Egypt, Angola, Cape Verde and Russia.
Industrial units
Vigor has 7 industrial plants located in 4 Brazilian states, they are São Paulo, Minas Gerais, Paraná and Goiás, the industrial plants are located in:
- São Paulo - São Paulo
- São Caetano do Sul - São Paulo
- Cruzeiro - São Paulo
- Anápolis - Goiás
- Lavras - Minas Gerais
- São Gonçalo do Sapucaí - Minas Gerais
- Santo Inácio - Paraná
Competitors
The company is the sixth largest milk producer company in Brazil[citation needed], and have many major competitors such as the Brazilians LBR - Lácteos Brasil, BRF and multinationals such as Nestlé, Danone and Parmalat.
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