WMSO (1240 AM) is a regional Mexican format broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned and operated by Flinn Broadcasting.[2]
History
On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".[3]
On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1".[4]
On November 13, 2023, WMSO changed their format from urban adult contemporary and gospel to regional Mexican, branded as "El Gallo 104.1".[5]
FM translator
WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W281BR | 104.1 FM | Memphis, Tennessee | 89003 | 250 | D | LMS |
Previous logos
References
- ^ "Facility Technical Data for WMSO". Licensing and Management System. Federal Communications Commission.
- ^ "Flinn Broadcasting - Flinn Broadcasting | Radio Stations". www.flinn.com.
- ^ Memphis Soul 104.1 Debuts Radioinsight - May 14, 2019
- ^ Memphis is Bumpin' Again Radioinsight - June 8, 2020
- ^ El Gatto Arrives in Memphis Radioinsight - November 13, 2023
External links
- WMSO in the FCC AM station database
- WMSO in Nielsen Audio's AM station database
- W281BR in the FCC FM station database
- W281BR at FCCdata.org